Latin Events

Latin Events is a production platform responsible for branding and promoting large-scale sports and entertainment experiences across major venues, including stadiums, arenas, and international locations. Over multiple years, the organization required a visual system capable of supporting many distinct events, sports competitions, concerts, and cultural showcases, while remaining coherent, recognizable, and operationally reliable.
The challenge was not designing individual logos, but building a repeatable branding framework that could adapt to new events, venues, audiences, and countries without starting from zero each time.